Its beyond obvious that the internet has changed the way we find information and is giving us many different ways to find or know when the next big game is. The internet has allowed sports teams to reach out further then just personal websites. In addition, the internet has developed a relationship between the level with the fans engagement and social media.
Large social media figures are becoming a great way to market and promote products. Pairing up with the right athletes will give companies an extra advantage because of their online reputation of a million fans and followers.
Anthony Dimoro, author of The Growing Impact Of Social Media On Todays Sports Culture of online Forbes stated, “This year one fifth(20.5%) of internet users in the US are expected to have Twitter accounts. This number has grown from 15.2% in 2012, and is projected to rise to 24.2% by 2018. Over a third (37%) of Twitter users will buy from a brand they follow.”
Individuals are now connecting between social media and their favorite sports teams to give the opportunity to connect and engaged with their respected sports teams. Fans are now given the chance to check themselves in at games to show that they are watching, that they are understanding the score, and most importantly are able to reaction to promotions or advertisements.
Professional teams to college teams are now given the opportunity to market themselves over various different kinds of media. The availability to the media is as simple as being on your phone with applications such as facebook, twitter, instagram, snapchat and professional league affiliations. When reaching out to the public on media, teams are able to see how popular trends are and how many people are following them. This changes the way the entire sports industry markets towards individuals. From the beginning of traditional marketing to present day marketing, this has changed the way people interpret information.
With the new age of internet and applications in the sports culture, all types and sorts of sports teams are searching to taking advantage of the web promotion, these aspects form the business side of the industry,. As a result, if you are no marketing through social media, then you are not reaching your maximum audience.